“Rishi Tea was launching a new beverage category, an adaptogenic sparkling water steeped with botanicals. I lead the positioning, strategy, and creative for their national launch in digital and social during the onset of Covid-19. Celebrating the brand’s artisanal roots, reverence and knowledge of herbalism, culinary expertise, sourcing of global ingredients, and continued commitment to honoring and cultivating communities and economies through direct trade, gave us endless themes to focus on. Engagement on IG hovered around 10% and ROI on digital ad spends and promotions have as been a huge success. In a short time Sparkling Botanicals are now carried in many of the most desired market places throughout Los Angeles, Chicago, and New York. ”
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Instagram POSTS & FLAVOR PROFILE HIGHLIGHTS (top)
Instagram GRIDS FEATURING PRODUCT, INGREDIENTS AND ORIGINS (above)
PAID ADS AND PROMOTIONAL CONTENT
