“I lead a team of creatives and animators to develop brand archetypes for Mattel and Ogilvy & Mather. We created a strategy and brand guide consisting of custom typography, animated graphic elements for use in National Advertising, color schemes, a mascot, along with messaging and behaviors for each archetype that celebrated ‘The Girl at the Center of Her World.’ I was then tasked with integrating this positioning and creative with the National Advertising for the year for Barbie and Mattel. This project was the winner of a One Show award.
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above: SPREADS FROM ARCHETYPE BRAND BOOK
