“The goal was to reposition the Vionic brand, from comfort shoe to fashion forward with comfort. Tapping into brand loyalists while engaging a younger demographic, campaigns “Walk. Move. Live., Unstoppable, The Science of Style, were ideas explored across platforms, resulting in engaging, scalable, sharable, campaigns and content, speaking to core messaging of comfort and style. Growth ensued and the brand was soon after acquired within 24 months by Caleres.”
UNSTOPPABLE CAMPAIGN
For Vionic's Unstoppable Campaign, my team was asked to create a series of portraits featuring real people doing amazing things that they were immensely passionate about. We identified and curated authentic stories that would resonate with the Vionic customer who was looking for style and comfort, creating videos, blog content, and stills to feature across digital, social, and traditional media.
DIGITAL AND SOCIAL CONTENT
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