GLOBAL TRAVEL
creative direction for brand book and video
“A global cruise line renowned for their immersive and educational travel experiences needed help in announcing their expeditions to the north and south poles, along with expansion to traveling globally across all waterways, and positioning themselves for limitless travel in the form of a special edition commemorative brand book and video.”
“After a thorough review of existing travel brochures, commemorative publications, web sites, filmed content, photographic library, and brand guides, we designed a brand book and storyboard that paid homage to the brand’s history and innovations, leveraging a system of longitude and latitude to identify destinations across the globe, while poetically mapping out a path to the future of limitless travel.”