“Hailey Beiber was engaged by UGG’s Global PR team to launch Classic Street. With a nod to the 90s while leveraging Hailey’s signature style proposed Venice Beach as a co-star for Hailey. A narrative was developed that could live in social, digital, and PR featuring Ride Along, a 30 second 90’s revivalist spot showing Hailey cruising around Venice Beach on a low rider bike.”
Engagement was huge across social platforms for Hailey and the UGG Brand, capturing over 4.5M unique monthly visits. The campaign and video were used on globally owned and earned channels and media, featured online by Glamour, TeenVogue, InStyle, Who What Wear, Vogue, Daily Mail UK, The Zoe Report, Us Magazine, Popsugar, People, StyleBistro, New York Times, and Bloomberg, to mention a few.
