“Lokai came to us to help tell this story in a thoughtful, authentic, and engaging way that would resonate with their fans.
For Lokai’s Classic Collection, we created a brand video along with stories and portraits around a curated cast that incited emotion and engagement for use across digital and social platforms. The campaign was designed to be teased out on social platforms with each cast member sharing their story of maintaining balance.
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Lokai is a brand and a community focused on giving, connecting, and finding balance. Worn by professional athletes, those who have been impacted by and are concerned about autism, Alzheimer's, breast cancer, access to clean water, animal welfare, the environment, among other causes, the bracelets contain water from the highest point on earth, Mt. Everest, and mud from the Dead Sea, the lowest point on earth. The bracelets are intended as reminders to stay humble during the highs, and hopeful during the lows.
CREATIVE DEVELOPMENT
