“At the start of a new year, The Giving Keys, a pay it forward social enterprise employing people transitioning out of homelessness had big dreams, a tight timeline, and a small budget. The goal was to create authentic, diverse, and engaging campaigns while opening the door for more storytelling through deeper content for existing and new product launches.”
URBAN EXHALE CAMPAIGN
Inspired by meditation beads, this new collection was meant to appeal to urbanites interested in finding a small patch of open sky, grass, flowering shrub, view, or body of water; to breathe, exhale and reflect. Each portrait was inspired by one of the following words: Faith, Strength, Hope, Love, Inspire, Trust, Create, Breathe, and Dream.
The collection sold out upon launch.
NAME YOUR YEAR CAMPAIGN
A new year brings new themes and inspirational words: Trust, Peace, Grace, Peace, Worthy Believe, Patience, and Love. Subjects were asked to choose a word, embody it and share (in writing) what the word meant for them.
SOCIAL + digital applicaitons
CREATIVE DEVELOPMENT
THE DISC COLLECTION
The Disc Collection, The Giving Keys first fine jewelry collection, consists of a delicate circle, an inspirational word. Celestial orbits, blue hues, and circular travels informed our approach.
